Best Practices for Mobile Site Checkout
With the constant evolution of smart phones and mobile devices, users are expecting more efficient and intuitive functionality from mobile websites. This is especially true for those mobile sites designed for touch screen devices. According to a 2009 whitepaper from… Read More »
A Wrap Up on Gift Checkout
“Is the sweater I’m sending my daughter going to arrive in a gift box? I have no way of knowing what the gift-wrap looks like.” “If I want to send 3 items to my dad, is each item going to… Read More »
‘View All’ – The E-Commerce Version of Window Shopping
Many of the websites we have usability tested are e-commerce sites containing multiple product types. The products on these sites often include items such as clothing and shoes for the family along with house wares and other home goods. In… Read More »
The Holidays are Here. Are Online Food Sites Meeting User Expectations?
It is that time of year when many of us pull out our cookbooks or go online to our preferred cooking or food websites to find just the right meal to adorn our holiday tables. Some of us just want… Read More »
How to Build a Usability Lab – Part 2
This is the second in a series of ongoing blog posts aimed at giving you a blow-by-blow account of our upcoming move to our new offices and the ensuing adventure of building out our new state-of-the-art usability labs. When building… Read More »
How Many Respondents are Too Many in Online UX Research?
When planning studies for the usability lab, sooner or later, the question gets asked, “How many users to do we need to test?” Depending on the goals of the study, and whom you ask, you’ll get answers ranging from 5… Read More »
How to Use the ‘Quick View’ Feature to Enhance the Browsing Experience
It has become commonplace for e-commerce sites to provide a Quick View feature to enhance the shopping experience for their users. This post addresses the “Do’s and Don’ts” of the Quick View feature. Let’s start with a definition. The Quick… Read More »
Improving the User Experience of ‘Live Chat’ Can Improve Sales
Many online retail sites have decided to offer their visitors an online chat option, a clear signal that online retailers and shoppers alike are beginning to embrace live chat as an effective alternative to telephone and email customer service support…. Read More »
How to Build a Usability Lab – Part 1
This is the first in a series of ongoing blog posts aimed at giving you a blow-by-blow account of our upcoming move to our new offices, and the ensuing adventure of building out our new state-of-the-art usability labs. We at… Read More »
Usability Best Practices for M-Commerce Sites – Part 2
In Part 1 of this post, published last week, we acknowledged the increasing consumer interest in using mobile phones to shop products, check product availability, compare prices, and read customer reviews. As previously stated, we conducted an internal competitive test… Read More »
