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When planning studies for the usability lab, sooner or later, the question gets asked, “How many users to do we need to test?” Depending on the goals of the study, and whom you ask, you’ll get answers ranging from 5… Read More »
It has become commonplace for e-commerce sites to provide a Quick View feature to enhance the shopping experience for their users. This post addresses the “Do’s and Don’ts” of the Quick View feature. Let’s start with a definition. The Quick… Read More »
Many online retail sites have decided to offer their visitors an online chat option, a clear signal that online retailers and shoppers alike are beginning to embrace live chat as an effective alternative to telephone and email customer service support…. Read More »
This is the first in a series of ongoing blog posts aimed at giving you a blow-by-blow account of our upcoming move to our new offices, and the ensuing adventure of building out our new state-of-the-art usability labs. We at… Read More »