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Fundamental Best Practices of an Online Survey

Online surveys can be a valuable and effective part of your research efforts. Often used as a way to gather quantitative data, online surveys provide the means to gather participant demographics, opinions and ideas. These surveys are self-administered and provide…    Read More »

What’s the Cost of Keeping Search Results Current and Relevant?

I’ve bought two dozen or more bottles of wine from the New York Times Wine Club over the past few years.  That would not qualify me as a highly valued customer, I’m sure, but it would likely rank me as…    Read More »

What’s In a Metric? Well, it Depends.

A client of ours has undertaken a Findability initiative.  A site’s “findability” determines the ease with which visitors can get from the page on which they arrive at the site to the page(s) containing the products or information they seek….    Read More »

Mobile Phones, In-Store Shopping, and a Little Thing Called Certitude

Pew Internet released a report late in January 2012 that quantified a behavior we either exhibit ourselves or see others exhibit ever more often – people using their smart phones as part of the in-store shopping process.  During the holiday…    Read More »

Online Research Company First Visit Checklist

Research which enables the improvement of website design, content and overall usability has proven  particularly valuable as the world’s  industries become more and more reliant on their websites  for financial success. Online research surveys are an example of this type…    Read More »