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This picture is intended to illustrate the flexibility of our WARP survey technology. It shows four different types of surveys running concurrently on the same site. Each survey serves a different purpose and is presented under different conditions to visitors… Read More »
Earlier this month, the Harvard Business Review published an article by two managing directors from the Executive Board: To Keep Your Customers, Keep it Simple. The title serves as both advice and warning to today’s marketers. The research is deep… Read More »
According to Jakob Nielsen, “The Back button is the lifeline of the Web user and the second-most used navigation feature (after following hypertext links). Users happily know that they can try anything on the Web and always be saved by… Read More »