Using WA(RP)® To Deploy ClickTale On Command.
ClickTale is a great tool for getting a visual understanding of what people are doing on your website. Whether it’s individual visits showing a replay of what the user did with mouse movements and clicks or i’ts utilizing the great aggregate reports for scrolling and click heat maps there are a lot of ways you might want to use ClickTale.
The challenge is targeting ClickTale when and where you want it. There are probably some key pages you want to record every time a user visits but you probably don’t want to record every page for every visitor as it could become incredibly overwhelming. Also if you wanted to turn ClickTale on then off again you would have to insert the targeted pages with the ClickTale tags and then remove them when you are finished. Using WA(RP)® to deploy ClickTale you can easily turn ClickTale on and off and even change its settings without repetitive tagging or additional coding.
Watch the video to see just how easy it is to use WA(RP)® to deploy ClickTale.
A couple of notes about ClickTale deployments: Sometimes ClickTale requires you to add code to your site so that it can record all of the data you want captured. WA(RP)® does not do this specialized step for you as every site can be configured differently. WA(RP)® will work just fine once these steps are taken and for sites like the one in the video there were no special steps that had to be taken.
A New Perspective On ClickTale Data
Second, the video only touches on it but we have enabled a feature in ClickTale that we think gives the analysis of the replays a whole different perspective. By default ClickTale records every page in the context of a single user. So every user that visits a tagged page the recordings continue to attach to the user so that a recording that happened yesterday will show up in sequence to ones recorded last month.
What WA(RP)® allows you to do is record all of the pages from a single user browser session as a single entity. You get to watch a single browsing session as it happened through ClickTale enabled pages. That way you can match the recording up to similar data sets like your web analytics. Clicktale allows you to do this by deleting the UserID cookie when the user loads the first tagged page. You would have to write some custom code handle that but what ClickTale cannot do even the manual way is make this new perspective work across different top level domains. Because Warp works across multiple domains in most browsers we handle that for you.
This is an example of the kinds of things we plan on doing with WA(RP)® as we move forward. We don’t want to just turn your tools on and off we want to make them work better and smarter by leveraging WA(RP)® as the no coding platform that lets you easily integrate self service tools not only with the web site but the rest of the supported tools also.