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Product Simplicity, Cognitive Overhead and Drunk Participants

Product Simplicity, Cognitive Overhead and Drunk Participants

Occasionally we’ll come across an article that speaks to the tenants of user experience testing that we hold most dear.  This article comes from Techcrunch and it was written by the founder of the iPhone app, Bump. Side note: Bump is…    Read More »

Dilbert on Usability

Dilbert on Usability

Is Your Site Meeting the Needs of Your Future Customers?

Is Your Site Meeting the Needs of Your Future Customers?

Did you know that over a quarter of your site visitors are probably 1st time visitors? Did you know that 1st time visitors are less successful than all other visitors to your site? Understanding who your 1st time visitors are,…    Read More »

An Intro to User Experience Testing

An Intro to User Experience Testing

As a company in the user experience industry for 25 years, we sometimes take for granted that many organizations and people are still unfamiliar with exactly what user experience testing is.  We also understand that with all of the information…    Read More »