Why Do Consumers ‘Like’ Products? Part 3
What’s Missing in Social Media? The last 3 installments of our articles have discussed how and what people are purchasing based on the ‘like’ of friend, as informed by our social media survey results of October 2011. Within that, our… Read More »
Why Do Consumers ‘Like’ Products? Part 2
In previous articles here and here, we’ve discussed the benefits of ‘liking’ in social media and how 42% of our respondents in a social media survey (October 2011) reported making a purchase based on the ‘like’ of a friend. In this survey,… Read More »
Why Do Consumers ‘Like’ Products?
‘Likes’ in social media link to product purchases. As discussed in an earlier article here, we surveyed our participant database in October of 2011 to ask about their behavior in regards to social media, and found that 42% of the… Read More »
