The Holidays are Here. Are Online Food Sites Meeting User Expectations?
It is that time of year when many of us pull out our cookbooks or go online to our preferred cooking or food websites to find just the right meal to adorn our holiday tables. Some of us just want… Read More »
How to Build a Usability Lab – Part 2
This is the second in a series of ongoing blog posts aimed at giving you a blow-by-blow account of our upcoming move to our new offices and the ensuing adventure of building out our new state-of-the-art usability labs. When building… Read More »
How Many Respondents are Too Many in Online UX Research?
When planning studies for the usability lab, sooner or later, the question gets asked, “How many users to do we need to test?” Depending on the goals of the study, and whom you ask, you’ll get answers ranging from 5… Read More »
How to Use the ‘Quick View’ Feature to Enhance the Browsing Experience
It has become commonplace for e-commerce sites to provide a Quick View feature to enhance the shopping experience for their users. This post addresses the “Do’s and Don’ts” of the Quick View feature. Let’s start with a definition. The Quick… Read More »
Improving the User Experience of ‘Live Chat’ Can Improve Sales
Many online retail sites have decided to offer their visitors an online chat option, a clear signal that online retailers and shoppers alike are beginning to embrace live chat as an effective alternative to telephone and email customer service support…. Read More »
How to Build a Usability Lab – Part 1
This is the first in a series of ongoing blog posts aimed at giving you a blow-by-blow account of our upcoming move to our new offices, and the ensuing adventure of building out our new state-of-the-art usability labs. We at… Read More »
Usability Best Practices for M-Commerce Sites – Part 2
In Part 1 of this post, published last week, we acknowledged the increasing consumer interest in using mobile phones to shop products, check product availability, compare prices, and read customer reviews. As previously stated, we conducted an internal competitive test… Read More »
Usability Best Practices for M-Commerce Sites – Part 1
People are increasingly turning to their mobile phones to shop for products, compare prices, read customer reviews, and to check for product availability. Due to this increased interest, we conducted an internal competitive mobile usability test with ten smartphone users… Read More »
User Experience of Cross-Channel Fulfillment
For traditional brick and mortars, the movement toward cross-channel fulfillment between the website and the store has presented many challenges. As this offering matures, many site owners will be faced with new issues that arise from allowing consumers to buy… Read More »
When is it Acceptable for Your Site to Ask for Credit Card Information?
In an online study conducted for a popular online yellow page provider, it was quickly revealed that visitors were uncomfortable with providing credit card information when they were just signing up for a free listing. In this study, 38 percent of participants… Read More »
