Website Personas: A Practitioner’s Guide: The Mental Model(2/6)
Mental models can mean different things to different people. Within the context of persona development, we use the term “mental model” to describe a cause-and-effect sequence that is essentially mechanical (predictable) in its operation. The mental model we use is… Read More »
Website Personas: A Practitioner’s Guide – Introduction (1/6)
You are about to embark on a major site redesign. Your team has come up with a raft of ideas, covering everything from exotic product simulators to a new color palette. How do you evaluate the ideas? You can’t afford… Read More »
Single View of the Customer (SVC): Enabling Frictionless Commerce and Enduring Loyalty
Back in the days when dragons roamed the earth and men routinely wore suits to work, I used to shop at Jos. A Bank. As the years went by, however, business culture changed and my need for dress shirts, ties,… Read More »
The Importance of UX Research in the Coming On-Demand Era
McKinsey & Company recently published an article in which they outline the future of consumer experience (The Coming Era of ‘On-demand’ Marketing). In the article, the authors state that the coupling of emerging technologies and consumers’ new on-demand attitudes will… Read More »
Product Simplicity, Cognitive Overhead and Drunk Participants
Occasionally we’ll come across an article that speaks to the tenants of user experience testing that we hold most dear. This article comes from Techcrunch and it was written by the founder of the iPhone app, Bump. Side note: Bump is… Read More »
An Intro to User Experience Testing
As a company in the user experience industry for 25 years, we sometimes take for granted that many organizations and people are still unfamiliar with exactly what user experience testing is. We also understand that with all of the information… Read More »
Personas and Use Cases
LivePerson, provider of online help to e-commerce sites, recently published a global study on the user experience. The findings, as you might expect, underpin the need for their service. Speed of abandonment: 71% expect to be able to access help… Read More »
A lesson in Andrew Mason’s firing
March 1 saw Groupon’s founder and CEO Andrew Mason fired. He tweeted a very humble farewell letter, within which was a piece of advice to his colleagues. Here’s what he wrote: “If there’s one piece of wisdom that this simple… Read More »
Webinar Highlight: 10 Things to Know About Tablet Users
In this session, we share 10 valuable insights about today’s tablet user. We will offer you a glimpse of not only who they are but how the tablet device fits into their ever increasing stable of digital devices – e.g.,… Read More »
