Six Best Practices for Online Checkout
A seamless online checkout process can act as a powerful driver of increased sales and profit margins. Not surprisingly, most of our clients in the retail space understand this and come to us regularly to get user feedback on their… Read More »
Trust Is the New Black (of brand metrics)
How does your brand measure the health of your relationship with your customers? If you answered: “Satisfaction,” then you are not keeping up with the latest in metrics fashion. Trust is the new black of brand metrics, and here’s why…. Read More »
Sizing Up the Competition, Getting the Most Out of Comparative Testing
A new year is upon us, and perhaps you’re thinking it’s time to size up the competition and dominate your space. At Usability Sciences, one of the services we offer is the Comparative Test. We use this methodology anytime our… Read More »
What’s In the Placement of a Consumer Survey? Everything.
Econsultancy recently posted a comprehensive review of best practices for e-commerce consumer surveys by Tim Leighton-Boyce. It’s an excellent piece. The writer is obviously a practitioner, since the advice reflects knowledge that can only have come the hard way. One… Read More »
Fundamental Best Practices of an Online Survey
Online surveys can be a valuable and effective part of your research efforts. Often used as a way to gather quantitative data, online surveys provide the means to gather participant demographics, opinions and ideas. These surveys are self-administered and provide… Read More »
What’s the Cost of Keeping Search Results Current and Relevant?
I’ve bought two dozen or more bottles of wine from the New York Times Wine Club over the past few years. That would not qualify me as a highly valued customer, I’m sure, but it would likely rank me as… Read More »
What’s In a Metric? Well, it Depends.
A client of ours has undertaken a Findability initiative. A site’s “findability” determines the ease with which visitors can get from the page on which they arrive at the site to the page(s) containing the products or information they seek…. Read More »
Mobile Phones, In-Store Shopping, and a Little Thing Called Certitude
Pew Internet released a report late in January 2012 that quantified a behavior we either exhibit ourselves or see others exhibit ever more often – people using their smart phones as part of the in-store shopping process. During the holiday… Read More »
Online Research Company First Visit Checklist
Research which enables the improvement of website design, content and overall usability has proven particularly valuable as the world’s industries become more and more reliant on their websites for financial success. Online research surveys are an example of this type… Read More »
Four Seasons $18m Redesign Is Taking a Lot of Heat
Four Seasons recently launched a massive overhaul of their website(you can read the econsultancy.com piece here). E-consultancy readers everywhere immediately chipped in their critiques of the effectiveness of the $18m expenditure. Needless to say, there was a lot of cynicism…. Read More »
