Start Measuring Your Customers’ Trust in Your Brand
January of each year sees publication of the Edelman Trust Barometer. It is a fascinating study that shows the degree of trust with which people hold four institutions – government, business, media, and NGOs (non-governmental organizations). The report highlights the… Read More »
Remote Usability Testing – What, When, and How?
Situation: As a national leader in your field, you understand user experiences may vary based on their roles and functions of using the site or product. For better insight into the needs and pressure points of the site and gather… Read More »
Best Practices for Mobile Site Checkout
With the constant evolution of smart phones and mobile devices, users are expecting more efficient and intuitive functionality from mobile websites. This is especially true for those mobile sites designed for touch screen devices. According to a 2009 whitepaper from… Read More »
Listen To Your Website Visitors 24/7
A survey that offers continuous, real-time customer comments is a very valuable resource. Companies who deploy a site intercept survey on their website and collect survey data for an extended time find this affords them extensive opportunities to improve their… Read More »
A Time to Share
In these competitive times of the online world, optimizing web pages for Google and other search engines is often not enough. Many sites have already added another successful tool to their online marketing toolbox – and it has to do… Read More »
Best Practices for Mobile Site Checkout
With the constant evolution of smart phones and mobile devices, users are expecting more efficient and intuitive functionality from mobile websites. This is especially true for those mobile sites designed for touch screen devices. According to a 2009 whitepaper from… Read More »
A Wrap Up on Gift Checkout
“Is the sweater I’m sending my daughter going to arrive in a gift box? I have no way of knowing what the gift-wrap looks like.” “If I want to send 3 items to my dad, is each item going to… Read More »
‘View All’ – The E-Commerce Version of Window Shopping
Many of the websites we have usability tested are e-commerce sites containing multiple product types. The products on these sites often include items such as clothing and shoes for the family along with house wares and other home goods. In… Read More »
Best Practices for Embedding Videos on Your Site
In today’s fast-paced world, a video can often capture the attention of your audience faster and communicate your message better than unending lines of text or even bulleted lists. Often, however, if the video is not presented effectively, it could… Read More »
Can You Quantify Your Site Redesign’s ROI?
In today’s economic environment, it is critical to achieve a return on investment (ROI) for any budget that is spent. In the online environment, where the landscape changes so quickly—either due to competitive challenges or the increasing savvy and changing… Read More »
