Amplifying the Customer’s Voice — so the CEO Can Act on It
CEOs typically devote much of their time to analyzing their company’s financial data and operating metrics. We suggest, however, that they could profit more by installing feedback review as a part of the formal executive process. Last week I undertook… Read More »
Online Research Company First Visit Checklist
Research which enables the improvement of website design, content and overall usability has proven particularly valuable as the world’s industries become more and more reliant on their websites for financial success. Online research surveys are an example of this type… Read More »
How Many Respondents are Too Many in Online UX Research?
When planning studies for the usability lab, sooner or later, the question gets asked, “How many users to do we need to test?” Depending on the goals of the study, and whom you ask, you’ll get answers ranging from 5… Read More »
Is Your Site Meeting the Needs of Your Future Customers?
Did you know that over a quarter of your site visitors are probably first time visitors? Did you know that first time visitors are less successful than all other visitors to your site? Understanding who your first time visitors are,… Read More »
Can You Quantify Your Site Redesign’s ROI?
In today’s economic environment, it is critical to achieve a return on investment (ROI) for any budget that is spent. In the online environment, where the landscape changes so quickly—either due to competitive challenges or the increasing savvy and changing… Read More »
