Personas and Use Cases
LivePerson, provider of online help to e-commerce sites, recently published a global study on the user experience. The findings, as you might expect, underpin the need for their service. Speed of abandonment: 71% expect to be able to access help… Read More »
Behold the New Retail Persona – the Two Handed Shopper
Based on a 1,000 respondent survey of Smartphone users, Wave Collapse, a Washington D.C. research company, recently asserted that 93% of in-store app users make a purchase in a physical location. I can believe it. These people can flat out… Read More »
What’s the Conversion Cost of Ineffective Site Search?
Usability Sciences presents the Solutions Series of webinettes, the second of which focuses on “Site Search”—the process by which website users arrive at what they seek. A survey of 22,000 retail shoppers shows that visitors who use a site’s search… Read More »
