Personas and Use Cases
LivePerson, provider of online help to e-commerce sites, recently published a global study on the user experience. The findings, as you might expect, underpin the need for their service. Speed of abandonment: 71% expect to be able to access help… Read More »
A lesson in Andrew Mason’s firing
March 1 saw Groupon’s founder and CEO Andrew Mason fired. He tweeted a very humble farewell letter, within which was a piece of advice to his colleagues. Here’s what he wrote: “If there’s one piece of wisdom that this simple… Read More »
Classical Usability
As we embark on a new year that positively seethes with potential, it seems appropriate to offer a blog post that somehow transcends the type of utilitarian posts we generally serve up. We hope this story serves that purpose. Please… Read More »
Get Faster, More Accurate UX Research with WA(RP)®
The number of tools available to conduct user experience research has grown tremendously over the last 5 years. There are 5 second tests, 1st click tests, usability software of many varieties, tree tests, card sorts, session replay, heatmaps, and the… Read More »
Simple Website Research: WA(RP)® & SurveyMonkey Integration
Have you ever had a question about your customers that could be quickly answered with a simple SurveyMonkey survey on your website? Have you ever wanted to poll users about a new feature on your site to get opinions—and data—fast?… Read More »
Guest Post from Clicktale: See the Whole User Picture
Do you wish you knew more about what your visitors actually did on your website? When they come to your homepage, do you know what they actually look at and what they ignore? Are they seeing what you want them… Read More »
WA(RP)®…It’s got teeth
We’ve got something new coming, and we know you’re going to love it. WA(RP)® is a brand-new product that provides enterprise-level research features to websites of all sizes. It also works great with many of the tools you already know… Read More »
The Usability Blog
As you may have noticed, our site looks different. Over the past two weeks we’ve been overhauling the blog. Not only did we change the look, but we chose a new name, The Usability Blog. Our purpose is still the… Read More »
