What’s the Conversion Cost of Ineffective Site Search?
Usability Sciences presents the Solutions Series of webinettes, the second of which focuses on “Site Search”—the process by which website users arrive at what they seek. A survey of 22,000 retail shoppers shows that visitors who use a site’s search… Read More »
Why Do Consumers ‘Like’ Products? Part 3
What’s Missing in Social Media? The last 3 installments of our articles have discussed how and what people are purchasing based on the ‘like’ of friend, as informed by our social media survey results of October 2011. Within that, our… Read More »
Why Do Consumers ‘Like’ Products? Part 2
In previous articles here and here, we’ve discussed the benefits of ‘liking’ in social media and how 42% of our respondents in a social media survey (October 2011) reported making a purchase based on the ‘like’ of a friend. In this survey,… Read More »
Why Do Consumers ‘Like’ Products?
‘Likes’ in social media link to product purchases. As discussed in an earlier article here, we surveyed our participant database in October of 2011 to ask about their behavior in regards to social media, and found that 42% of the… Read More »
Jakob Nielsen, Responsive Web Design, and Compromise
Arguably nobody on the planet stirs up the design community better and more frequently than Jakob Nielsen. His recent article, Mobile Site vs. Full Site, has already generated a lot of controversy. Designers and content strategist have leveled numerous criticisms (here and… Read More »
Trust Is the New Black (of brand metrics)
How does your brand measure the health of your relationship with your customers? If you answered: “Satisfaction,” then you are not keeping up with the latest in metrics fashion. Trust is the new black of brand metrics, and here’s why…. Read More »
Sizing Up the Competition, Getting the Most Out of Comparative Testing
A new year is upon us, and perhaps you’re thinking it’s time to size up the competition and dominate your space. At Usability Sciences, one of the services we offer is the Comparative Test. We use this methodology anytime our… Read More »
What’s In the Placement of a Consumer Survey? Everything.
Econsultancy recently posted a comprehensive review of best practices for e-commerce consumer surveys by Tim Leighton-Boyce. It’s an excellent piece. The writer is obviously a practitioner, since the advice reflects knowledge that can only have come the hard way. One… Read More »
Fundamental Best Practices of an Online Survey
Online surveys can be a valuable and effective part of your research efforts. Often used as a way to gather quantitative data, online surveys provide the means to gather participant demographics, opinions and ideas. These surveys are self-administered and provide… Read More »
What’s In a Metric? Well, it Depends.
A client of ours has undertaken a Findability initiative. A site’s “findability” determines the ease with which visitors can get from the page on which they arrive at the site to the page(s) containing the products or information they seek…. Read More »
