Mobile Phones, In-Store Shopping, and a Little Thing Called Certitude
Pew Internet released a report late in January 2012 that quantified a behavior we either exhibit ourselves or see others exhibit ever more often – people using their smart phones as part of the in-store shopping process. During the holiday… Read More »
Four Seasons $18m Redesign Is Taking a Lot of Heat
Four Seasons recently launched a massive overhaul of their website(you can read the econsultancy.com piece here). E-consultancy readers everywhere immediately chipped in their critiques of the effectiveness of the $18m expenditure. Needless to say, there was a lot of cynicism…. Read More »
Tough Economic Times Call for Greater Localization of Website Content
For at least a decade, global companies have pursued online regionalization policies with varying degrees of commitment and enthusiasm. Radical contraction in the world economy has injected a far greater sense of urgency into that pursuit, however, as global players… Read More »
Remote Usability Testing – What, When, and How?
Situation: As a national leader in your field, you understand user experiences may vary based on their roles and functions of using the site or product. For better insight into the needs and pressure points of the site and gather… Read More »
Best Practices for Mobile Site Checkout
With the constant evolution of smart phones and mobile devices, users are expecting more efficient and intuitive functionality from mobile websites. This is especially true for those mobile sites designed for touch screen devices. According to a 2009 whitepaper from… Read More »
Listen To Your Website Visitors 24/7
A survey that offers continuous, real-time customer comments is a very valuable resource. Companies who deploy a site intercept survey on their website and collect survey data for an extended time find this affords them extensive opportunities to improve their… Read More »
A Time to Share
In these competitive times of the online world, optimizing web pages for Google and other search engines is often not enough. Many sites have already added another successful tool to their online marketing toolbox – and it has to do… Read More »
Best Practices for Mobile Site Checkout
With the constant evolution of smart phones and mobile devices, users are expecting more efficient and intuitive functionality from mobile websites. This is especially true for those mobile sites designed for touch screen devices. According to a 2009 whitepaper from… Read More »
A Wrap Up on Gift Checkout
“Is the sweater I’m sending my daughter going to arrive in a gift box? I have no way of knowing what the gift-wrap looks like.” “If I want to send 3 items to my dad, is each item going to… Read More »
‘View All’ – The E-Commerce Version of Window Shopping
Many of the websites we have usability tested are e-commerce sites containing multiple product types. The products on these sites often include items such as clothing and shoes for the family along with house wares and other home goods. In… Read More »
