Single View of the Customer (SVC): Enabling Frictionless Commerce and Enduring Loyalty
Back in the days when dragons roamed the earth and men routinely wore suits to work, I used to shop at Jos. A Bank. As the years went by, however, business culture changed and my need for dress shirts, ties,… Read More »
The Importance of UX Research in the Coming On-Demand Era
McKinsey & Company recently published an article in which they outline the future of consumer experience (The Coming Era of ‘On-demand’ Marketing). In the article, the authors state that the coupling of emerging technologies and consumers’ new on-demand attitudes will… Read More »
Product Simplicity, Cognitive Overhead and Drunk Participants
Occasionally we’ll come across an article that speaks to the tenants of user experience testing that we hold most dear. This article comes from Techcrunch and it was written by the founder of the iPhone app, Bump. Side note: Bump is… Read More »
Is Your Site Meeting the Needs of Your Future Customers?
Did you know that over a quarter of your site visitors are probably 1st time visitors? Did you know that 1st time visitors are less successful than all other visitors to your site? Understanding who your 1st time visitors are,… Read More »
An Intro to User Experience Testing
As a company in the user experience industry for 25 years, we sometimes take for granted that many organizations and people are still unfamiliar with exactly what user experience testing is. We also understand that with all of the information… Read More »
Amplifying the Customer’s Voice — so the CEO Can Act on It
CEOs typically devote much of their time to analyzing their company’s financial data and operating metrics. We suggest, however, that they could profit more by installing feedback review as a part of the formal executive process. Last week I undertook… Read More »
An iPhone 5 Review Coming from an Ex Android User
Last week we posted a short review of the iPhone 5 from Matt. To continue our short review series we’ve got some great insights from another one of our team members, Scott Davis. Check it out below, and if you’re… Read More »
What Do You Measure?
Three key questions: What do you measure? Why do you measure it? How do you measure it? Look at these numbers. They come from six e-commerce sites. They represent metrics collected from the sites’ most important visitor segment – those… Read More »
Back Me Up
According to Jakob Nielsen, “The Back button is the lifeline of the Web user and the second-most used navigation feature (after following hypertext links). Users happily know that they can try anything on the Web and always be saved by… Read More »
Sizing Up the Competition, Getting the Most Out of Comparative Testing
A new year is upon us, and perhaps you’re thinking it’s time to size up the competition and dominate your space. At Usability Sciences, one of the services we offer is the Comparative Test. We use this methodology anytime our… Read More »
