A Wrap Up on Gift Checkout
“Is the sweater I’m sending my daughter going to arrive in a gift box? I have no way of knowing what the gift-wrap looks like.” “If I want to send 3 items to my dad, is each item going to… Read More »
‘View All’ – The E-Commerce Version of Window Shopping
Many of the websites we have usability tested are e-commerce sites containing multiple product types. The products on these sites often include items such as clothing and shoes for the family along with house wares and other home goods. In… Read More »
How to Use the ‘Quick View’ Feature to Enhance the Browsing Experience
It has become commonplace for e-commerce sites to provide a Quick View feature to enhance the shopping experience for their users. This post addresses the “Do’s and Don’ts” of the Quick View feature. Let’s start with a definition. The Quick… Read More »
Improving the User Experience of ‘Live Chat’ Can Improve Sales
Many online retail sites have decided to offer their visitors an online chat option, a clear signal that online retailers and shoppers alike are beginning to embrace live chat as an effective alternative to telephone and email customer service support…. Read More »
Usability Best Practices for M-Commerce Sites – Part 2
In Part 1 of this post, published last week, we acknowledged the increasing consumer interest in using mobile phones to shop products, check product availability, compare prices, and read customer reviews. As previously stated, we conducted an internal competitive test… Read More »
Usability Best Practices for M-Commerce Sites – Part 1
People are increasingly turning to their mobile phones to shop for products, compare prices, read customer reviews, and to check for product availability. Due to this increased interest, we conducted an internal competitive mobile usability test with ten smartphone users… Read More »
User Experience of Cross-Channel Fulfillment
For traditional brick and mortars, the movement toward cross-channel fulfillment between the website and the store has presented many challenges. As this offering matures, many site owners will be faced with new issues that arise from allowing consumers to buy… Read More »
