WA(RP)® & Mixpanel: One Tag to Rule Them All
I know the title is corny, but considering the way WA(RP)® & Mixpanel work together, it seemed the perfect tagline. In today’s WA(RP)® post we’re going to cover the deployment of Mixpanel. Mixpanel is an event driven analytics package similar… Read More »
WA(RP)® and Wufoo: Forms on Any Page
Here at Usability Sciences, we find ourselves in need of new forms relatively often. Whether we’re trying to capture feedback on a specific page or attempting to provide support for a product, we can always find a need for a… Read More »
Amplifying the Customer’s Voice — so the CEO Can Act on It
CEOs typically devote much of their time to analyzing their company’s financial data and operating metrics. We suggest, however, that they could profit more by installing feedback review as a part of the formal executive process. Last week I undertook… Read More »
Dynamic Forms As Easy as 1 2 3
WA(RP)® was designed primarily to facilitate online market research, but we quickly realized that it had a vast array of possible applications. We knew there was a category of DIY tools that primarily focused on building online forms. What makes… Read More »
High Level View Of Your Users: WA(RP)® + ClickTale
Using WA(RP)® To Deploy ClickTale On Command. ClickTale is a great tool for getting a visual understanding of what people are doing on your website. Whether it’s individual visits showing a replay of what the user did with mouse movements… Read More »
WA(RP)®: Small Tag, Huge Business Impact
One of our customers is a pure-play e-commerce business. They wanted to quantify interest in a radical new service option. To gain competitive advantage, they needed answers quickly — much faster than it would take if they gathered responses through… Read More »
What’s in a Picture?
This picture is intended to illustrate the flexibility of our WARP survey technology. It shows four different types of surveys running concurrently on the same site. Each survey serves a different purpose and is presented under different conditions to visitors… Read More »
What’s In the Placement of a Consumer Survey? Everything.
Econsultancy recently posted a comprehensive review of best practices for e-commerce consumer surveys by Tim Leighton-Boyce. It’s an excellent piece. The writer is obviously a practitioner, since the advice reflects knowledge that can only have come the hard way. One… Read More »
Fundamental Best Practices of an Online Survey
Online surveys can be a valuable and effective part of your research efforts. Often used as a way to gather quantitative data, online surveys provide the means to gather participant demographics, opinions and ideas. These surveys are self-administered and provide… Read More »
Online Research Company First Visit Checklist
Research which enables the improvement of website design, content and overall usability has proven particularly valuable as the world’s industries become more and more reliant on their websites for financial success. Online research surveys are an example of this type… Read More »
