What’s the Difference Between a Usability Issue and User Stupidity?
Normally, we’d never accuse a user of stupidity, but in this case it’s appropriate because I’m the user. When the iPhone first came out, I got one. Then my daughter got one. When she showed me hers, it went from… Read More »
WA(RP)® and Wufoo: Forms on Any Page
Here at Usability Sciences, we find ourselves in need of new forms relatively often. Whether we’re trying to capture feedback on a specific page or attempting to provide support for a product, we can always find a need for a… Read More »
Which Device is Preferred?
The interaction points with customers are changing. One of the more recent additions to this is the tablet which followed the smartphone, and the PC before that. We asked a large demographic where are they browsing, what types of devices… Read More »
Amplifying the Customer’s Voice — so the CEO Can Act on It
CEOs typically devote much of their time to analyzing their company’s financial data and operating metrics. We suggest, however, that they could profit more by installing feedback review as a part of the formal executive process. Last week I undertook… Read More »
Dynamic Forms As Easy as 1 2 3
WA(RP)® was designed primarily to facilitate online market research, but we quickly realized that it had a vast array of possible applications. We knew there was a category of DIY tools that primarily focused on building online forms. What makes… Read More »
The iPhone 5: A Final Review
iPhone 5 Speed: The increased speed that 4G LTE has provided changed how I used my digital devices over the first few days of ownership. First, while I suspect I will regret this once my first bill arrives, I turned… Read More »
A User Experience Analysts Take on the iPhone 5
As everyone is aware by now, the iPhone 5 released last week. Along with it came an updated iOS in addition to a new charging cable. We wanted to talk about the iPhone more simply and with less of an… Read More »
WA(RP)®: Small Tag, Huge Business Impact
One of our customers is a pure-play e-commerce business. They wanted to quantify interest in a radical new service option. To gain competitive advantage, they needed answers quickly — much faster than it would take if they gathered responses through… Read More »
October Webinette – Tips on Mobile Taxonomies
We hope you were able to join us for our tablet webinette last week. If not, check out our webinette page where it’s live now. To continue our tablet and mobile webinette series in preparation for MMCF, we’ll be hosting… Read More »
What’s in a Picture?
This picture is intended to illustrate the flexibility of our WARP survey technology. It shows four different types of surveys running concurrently on the same site. Each survey serves a different purpose and is presented under different conditions to visitors… Read More »
