Webinar Highlight: 10 Things to Know About Tablet Users
In this session, we share 10 valuable insights about today’s tablet user. We will offer you a glimpse of not only who they are but how the tablet device fits into their ever increasing stable of digital devices – e.g.,… Read More »
What’s the Difference Between a Usability Issue and User Stupidity?
Normally, we’d never accuse a user of stupidity, but in this case it’s appropriate because I’m the user. When the iPhone first came out, I got one. Then my daughter got one. When she showed me hers, it went from… Read More »
Smartphone, Tablet, or PC?
Last week we posted an infographic showing which devices customers prefer for different activities such as reading books, listening to music, or editing spreadsheets. Today we we’d like to share another infographic. This one speaks more for demographics of customers in… Read More »
Amplifying the Customer’s Voice — so the CEO Can Act on It
CEOs typically devote much of their time to analyzing their company’s financial data and operating metrics. We suggest, however, that they could profit more by installing feedback review as a part of the formal executive process. Last week I undertook… Read More »
A User Experience Analysts Take on the iPhone 5
As everyone is aware by now, the iPhone 5 released last week. Along with it came an updated iOS in addition to a new charging cable. We wanted to talk about the iPhone more simply and with less of an… Read More »
Harvard’s KISS up
Earlier this month, the Harvard Business Review published an article by two managing directors from the Executive Board: To Keep Your Customers, Keep it Simple. The title serves as both advice and warning to today’s marketers. The research is deep… Read More »
Back Me Up
According to Jakob Nielsen, “The Back button is the lifeline of the Web user and the second-most used navigation feature (after following hypertext links). Users happily know that they can try anything on the Web and always be saved by… Read More »
Behold the New Retail Persona – the Two Handed Shopper
Based on a 1,000 respondent survey of Smartphone users, Wave Collapse, a Washington D.C. research company, recently asserted that 93% of in-store app users make a purchase in a physical location. I can believe it. These people can flat out… Read More »
Why Do Consumers ‘Like’ Products? Part 3
What’s Missing in Social Media? The last 3 installments of our articles have discussed how and what people are purchasing based on the ‘like’ of friend, as informed by our social media survey results of October 2011. Within that, our… Read More »
Why Do Consumers ‘Like’ Products? Part 2
In previous articles here and here, we’ve discussed the benefits of ‘liking’ in social media and how 42% of our respondents in a social media survey (October 2011) reported making a purchase based on the ‘like’ of a friend. In this survey,… Read More »
