Why Do Consumers ‘Like’ Products? Part 3
What’s Missing in Social Media? The last 3 installments of our articles have discussed how and what people are purchasing based on the ‘like’ of friend, as informed by our social media survey results of October 2011. Within that, our… Read More »
Why Do Consumers ‘Like’ Products? Part 2
In previous articles here and here, we’ve discussed the benefits of ‘liking’ in social media and how 42% of our respondents in a social media survey (October 2011) reported making a purchase based on the ‘like’ of a friend. In this survey,… Read More »
Why Do Consumers ‘Like’ Products?
‘Likes’ in social media link to product purchases. As discussed in an earlier article here, we surveyed our participant database in October of 2011 to ask about their behavior in regards to social media, and found that 42% of the… Read More »
Jakob Nielsen, Responsive Web Design, and Compromise
Arguably nobody on the planet stirs up the design community better and more frequently than Jakob Nielsen. His recent article, Mobile Site vs. Full Site, has already generated a lot of controversy. Designers and content strategist have leveled numerous criticisms (here and… Read More »
Trust Is the New Black (of brand metrics)
How does your brand measure the health of your relationship with your customers? If you answered: “Satisfaction,” then you are not keeping up with the latest in metrics fashion. Trust is the new black of brand metrics, and here’s why…. Read More »
Four Seasons $18m Redesign Is Taking a Lot of Heat
Four Seasons recently launched a massive overhaul of their website(you can read the econsultancy.com piece here). E-consultancy readers everywhere immediately chipped in their critiques of the effectiveness of the $18m expenditure. Needless to say, there was a lot of cynicism…. Read More »
Tough Economic Times Call for Greater Localization of Website Content
For at least a decade, global companies have pursued online regionalization policies with varying degrees of commitment and enthusiasm. Radical contraction in the world economy has injected a far greater sense of urgency into that pursuit, however, as global players… Read More »
Remote Usability Testing – What, When, and How?
Situation: As a national leader in your field, you understand user experiences may vary based on their roles and functions of using the site or product. For better insight into the needs and pressure points of the site and gather… Read More »
Listen To Your Website Visitors 24/7
A survey that offers continuous, real-time customer comments is a very valuable resource. Companies who deploy a site intercept survey on their website and collect survey data for an extended time find this affords them extensive opportunities to improve their… Read More »
A Time to Share
In these competitive times of the online world, optimizing web pages for Google and other search engines is often not enough. Many sites have already added another successful tool to their online marketing toolbox – and it has to do… Read More »
