Best Practices for Mobile Site Checkout
With the constant evolution of smart phones and mobile devices, users are expecting more efficient and intuitive functionality from mobile websites. This is especially true for those mobile sites designed for touch screen devices. According to a 2009 whitepaper from… Read More »
A Wrap Up on Gift Checkout
“Is the sweater I’m sending my daughter going to arrive in a gift box? I have no way of knowing what the gift-wrap looks like.” “If I want to send 3 items to my dad, is each item going to… Read More »
Usability Best Practices for M-Commerce Sites – Part 2
In Part 1 of this post, published last week, we acknowledged the increasing consumer interest in using mobile phones to shop products, check product availability, compare prices, and read customer reviews. As previously stated, we conducted an internal competitive test… Read More »
Usability Best Practices for M-Commerce Sites – Part 1
People are increasingly turning to their mobile phones to shop for products, compare prices, read customer reviews, and to check for product availability. Due to this increased interest, we conducted an internal competitive mobile usability test with ten smartphone users… Read More »
Balancing Security and Ease-of-Use When Creating Online Logins
One of the most valuable things about the internet is it enables us to perform transactions online—such as banking, purchasing or bill paying—at our convenience. However, with this expediency comes the necessity for transactional web sites to protect our identities. Identity… Read More »
Is Your Site Conversion Meeting Your Set Targets?
The success of a website is multi-faceted. On the lowest level, visitors who do not already know a site URL should still be able to get to the desired website through methodologies used to maximize site traffic, such as Search… Read More »
How Can You Benefit from an Eye-Tracking Study?
What is eye tracking? Eye-tracking systems detect and record where a participant’s eyes are focused at any given point in time. Eye-tracking records bothfixations and saccades. Fixations are the brief pauses the eye makes in order to take in detailed information. Saccades are the… Read More »
Best Practices for Embedding Videos on Your Site
In today’s fast-paced world, a video can often capture the attention of your audience faster and communicate your message better than unending lines of text or even bulleted lists. Often, however, if the video is not presented effectively, it could… Read More »
Can You Quantify Your Site Redesign’s ROI?
In today’s economic environment, it is critical to achieve a return on investment (ROI) for any budget that is spent. In the online environment, where the landscape changes so quickly—either due to competitive challenges or the increasing savvy and changing… Read More »
