Amplifying the Customer’s Voice — so the CEO Can Act on It
CEOs typically devote much of their time to analyzing their company’s financial data and operating metrics. We suggest, however, that they could profit more by installing feedback review as a part of the formal executive process. Last week I undertook… Read More »
High Level View Of Your Users: WA(RP)® + ClickTale
Using WA(RP)® To Deploy ClickTale On Command. ClickTale is a great tool for getting a visual understanding of what people are doing on your website. Whether it’s individual visits showing a replay of what the user did with mouse movements… Read More »
A User Experience Analysts Take on the iPhone 5
As everyone is aware by now, the iPhone 5 released last week. Along with it came an updated iOS in addition to a new charging cable. We wanted to talk about the iPhone more simply and with less of an… Read More »
WA(RP)®: Small Tag, Huge Business Impact
One of our customers is a pure-play e-commerce business. They wanted to quantify interest in a radical new service option. To gain competitive advantage, they needed answers quickly — much faster than it would take if they gathered responses through… Read More »
October Webinette – Tips on Mobile Taxonomies
We hope you were able to join us for our tablet webinette last week. If not, check out our webinette page where it’s live now. To continue our tablet and mobile webinette series in preparation for MMCF, we’ll be hosting… Read More »
Why Do Consumers ‘Like’ Products? Part 2
In previous articles here and here, we’ve discussed the benefits of ‘liking’ in social media and how 42% of our respondents in a social media survey (October 2011) reported making a purchase based on the ‘like’ of a friend. In this survey,… Read More »
Why Do Consumers ‘Like’ Products?
‘Likes’ in social media link to product purchases. As discussed in an earlier article here, we surveyed our participant database in October of 2011 to ask about their behavior in regards to social media, and found that 42% of the… Read More »
Trust Is the New Black (of brand metrics)
How does your brand measure the health of your relationship with your customers? If you answered: “Satisfaction,” then you are not keeping up with the latest in metrics fashion. Trust is the new black of brand metrics, and here’s why…. Read More »
Four Seasons $18m Redesign Is Taking a Lot of Heat
Four Seasons recently launched a massive overhaul of their website(you can read the econsultancy.com piece here). E-consultancy readers everywhere immediately chipped in their critiques of the effectiveness of the $18m expenditure. Needless to say, there was a lot of cynicism…. Read More »
Tough Economic Times Call for Greater Localization of Website Content
For at least a decade, global companies have pursued online regionalization policies with varying degrees of commitment and enthusiasm. Radical contraction in the world economy has injected a far greater sense of urgency into that pursuit, however, as global players… Read More »
