Trust Is the New Black… Again
In May of 2010, I published a white paper entitled “Trust is the New Black.” I’ve been measuring, training, speaking, and writing about trust for decades; it’s the best indicator of health in one-to-one relationships. These days, every brand is… Read More »
Four Seasons $18m Redesign Is Taking a Lot of Heat
Four Seasons recently launched a massive overhaul of their website(you can read the econsultancy.com piece here). E-consultancy readers everywhere immediately chipped in their critiques of the effectiveness of the $18m expenditure. Needless to say, there was a lot of cynicism…. Read More »
