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Webinars

An Intro to Mobile Usability Testing
We’ve been in the business of usability for 25 years, that means that we forget that many organizations and people are still unfamiliar with exactly what mobile user experience testing is. We also understand that with all of the information about mobile usability testing available on the internet, it is sometimes difficult to determine how this type of testing is different from market research or exactly when a company should consider Mobile usability testing.
We’ve created an informational video, “Intro to Mobile Usability Testing”. This is designed to help make sense of all the technical jargon and give you a better understanding of what mobile usability testing is and how it can help you and your organization. Take some time to view the video, then visit our website or give us a call and we’ll help walk you through the rest of the story.

 

An Intro to User Experience Testing
As a company in the user experience industry for 25 years, we sometimes take for granted that many organizations and people are still unfamiliar with exactly what user experience testing is.  We also understand that with all of the information about user experience testing available on the internet, it is sometimes difficult to determine how this type of testing is different from market research or exactly when a company should consider user experience testing.
We’ve created an informational video, “An Intro to User Experience Testing”, to help cut through all the noise and give you a better understanding of what user experience testing is and how it can help you and your organization. Take 6 and half minutes to view the video, then visit our website or give us a call and we’ll help walk you through the rest of the story.

 

September 2012 – 10 Things You Should Know About Tablet Users
In this session, we share 10 valuable insights about today’s tablet user. We will offer you a glimpse of not only who they are but how the tablet device fits into their ever increasing stable of digital devices – e.g., Smartphone, Desktop/laptop, e-Reader, etc. These insights will allow you to make more informed decisions about ways to leverage the tablet platform for your brand.

 

May 2012 – Site Search & Findability – Part 2
In Part 2 of our Findability series we focus on site search as it pertains to Findability.

 

March 2012 – Taxonomy – The Backbone of Findability
In Part 1 of our Findability series we  focus on the role a site’s taxonomy plays in a user’s ability to find the product (or content) he or she is looking for.

 

January 2012 – Best Practices of Successful RITE(Rapid Iterative Testing and Evaluation) Studies
Five of our best practices involving Rapid Iterative Testing and Evalution. We’ll discuss how to form a successful RITE team, what to expect, and how to ensure a quality RITE testing experience.

 

October 2011 – Best Practices for the Online Checkout Practice
‘Check out’ our best practices for completing purchases online, as we discuss the ‘must-haves’ for a satisfying e-commerce experience!

 

July 2011 – Using Tableau Software to Analyze Survey Data
Learn how leveraging Tableau’s drag and drop methodology can help you visualize your survey data in more meaningful ways so you are able to derive richer insights.  And discover how their interactive dashboard reports makes it easier to share high impact results with less effort.

 

March 2011 – Mobile Checkout Best Practices
Want to increase conversion on your mobile site? In this webinar we will get into the details of how your mobile site should be designed to maximize conversion rates by ensuring the add to cart and checkout process are quick, easy, and intuitive. Specific topics include:

  • What is the easiest method for adding products to the shopping cart when shopping mobile device?
  • What are some potential pitfalls that may cause abandonment?
  • Which Checkout features add the greatest convenience to the user experience?

 

January 2011 – Multichannel Mobile Experience
How do mobile websites and apps affect in store conversion? We know the impact is growing, and while there may not be a lot of direct mobile conversions, the mobile channel is playing a significant and increasing role in the overall customer experience. Topics covered in this area are:

  • What should I incorporate into a mobile site?
  • GPS enabled store locator
  • Product reviews and pricing
  • QR code scanning
  • Text messaging coupons and more

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