The Omni-Channel Era of Retail

The Omni-Channel Era of Retail

In their article, ‘The Digital Future of Stores’, the Internet Retailer reports that consumers have come to expect a company’s channels (including web, mobile, social media, in-store, etc.) be seamless and consistent, ushering forth what many are calling the omni-channel…    Read More »

Why Multi-Screen Matters

Why Multi-Screen Matters

Internet Retailer’s Chief Technology Editor Paul Demery recently reported that “Companies that excel in engaging customers across channels—including web, mobile, social media and in-store—retain more than twice as many customers as companies without effective cross-channel customer care strategies.”  At Usability…    Read More »

Cross Platform UX Research in the Multi-Screen World

Cross Platform UX Research in the Multi-Screen World

Long gone are the days when customers visited a site on just a PC. Customers are now commonly shopping, researching and purchasing across multiple devices. Because of this, it has become crucial to test the user experience across phone, tablet,…    Read More »

Usability Testing Healthcare.gov

Usability Testing Healthcare.gov

It’s a topic that has dominated the headlines everywhere – all the way from trusted news sources like MSNBC, CNN, and Fox News to comedy programs like Weekend Update on Saturday Night Live – there are issues with the recently…    Read More »

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A 30 Second Analysis of PineSol.com – The Cluttered Homepage

A 30 Second Analysis of PineSol.com – The Cluttered Homepage

One short visit to Pine-Sol’s homepage will leave you with a bigger headache than inhaling the cleaning solution. Several words come to mind, including overwhelming, confusing, and even garish. The site seems to embrace the idea that if one eye-catching…    Read More »

Brand Trust

Single View of the Customer (SVC): Enabling Frictionless Commerce and Enduring Loyalty

Single View of the Customer (SVC):  Enabling Frictionless Commerce and Enduring Loyalty

Back in the days when dragons roamed the earth and men routinely wore suits to work, I used to shop at Jos. A Bank. As the years went by, however, business culture changed and my need for dress shirts, ties,…    Read More »

OnCue

Usability

User Experience

The Importance of UX Research in the Coming On-Demand Era

The Importance of UX Research in the Coming On-Demand Era

McKinsey & Company recently published an article in which they outline the future of consumer experience (The Coming Era of ‘On-demand’ Marketing). In the article, the authors state that the coupling of emerging technologies and consumers’ new on-demand attitudes will…    Read More »