Big (D)esign Conference is Coming to Town

Big (D)esign Conference is Coming to Town

“For two days beginning Sept. 5, nearly 1,000 inquiring tech design minds —from coders to gamers — will gather in Addison to learn from each other at the sixth annual Big (D)esign Conference.“It’s like South by [Southwest] before it got…    Read More »

10 Things You Should Know About Tablet Users

10 Things You Should Know About Tablet Users

This week we’re highlighting an older webinar talking about tablet users. If your ear is to the ground then you know that new tablets are coming out constantly. With everyone from Apple to Samsung in a battle for tablet supremacy,…    Read More »

Product Review: De-Clutter Your Website for Less: Using EyeQuant for Cleaner Design

Product Review: De-Clutter Your Website for Less: Using EyeQuant for Cleaner Design

Can neuroscience produce a quick and inexpensive tool to take the place of eye-tracking studies? I tried out a system developed by Berlin-based EyeQuant, which was started by a group of neurologists, to see how it rated the visual appearance…    Read More »

The Omni-Channel Era of Retail

The Omni-Channel Era of Retail

In their article, ‘The Digital Future of Stores’, the Internet Retailer reports that consumers have come to expect a company’s channels (including web, mobile, social media, in-store, etc.) be seamless and consistent, ushering forth what many are calling the omni-channel…    Read More »

Why Multi-Screen Matters

Why Multi-Screen Matters

Internet Retailer’s Chief Technology Editor Paul Demery recently reported that “Companies that excel in engaging customers across channels—including web, mobile, social media and in-store—retain more than twice as many customers as companies without effective cross-channel customer care strategies.”  At Usability…    Read More »

Cross Platform UX Research in the Multi-Screen World

Cross Platform UX Research in the Multi-Screen World

Long gone are the days when customers visited a site on just a PC. Customers are now commonly shopping, researching and purchasing across multiple devices. Because of this, it has become crucial to test the user experience across phone, tablet,…    Read More »

Usability Testing Healthcare.gov

Usability Testing Healthcare.gov

It’s a topic that has dominated the headlines everywhere – all the way from trusted news sources like MSNBC, CNN, and Fox News to comedy programs like Weekend Update on Saturday Night Live – there are issues with the recently…    Read More »

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Examples of Pharmaceutical Website User Experience Findings

1. Main menu animation was distracting Because the entire menu sub structure dropped down on a mouse over, users tended to overlook the primary main menu choice.  This caused them to never see the content in the primary landing pages….    Read More »

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The Importance of UX Research in the Coming On-Demand Era

The Importance of UX Research in the Coming On-Demand Era

McKinsey & Company recently published an article in which they outline the future of consumer experience (The Coming Era of ‘On-demand’ Marketing). In the article, the authors state that the coupling of emerging technologies and consumers’ new on-demand attitudes will…    Read More »