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What’s the Conversion Cost of Ineffective Site Search?

What’s the Conversion Cost of Ineffective Site Search?

Usability Sciences presents the Solutions Series of webinettes, the second of which focuses on “Site Search”—the process by which website users arrive at what they seek. A survey of 22,000 retail shoppers shows that visitors who use a site’s search…    Read More »

Why Do Consumers ‘Like’ Products? Part 3

Why Do Consumers ‘Like’ Products? Part 3

What’s Missing in Social Media? The last 3 installments of our articles have discussed how and what people are purchasing based on the ‘like’ of friend, as informed by our social media survey results of October 2011. Within that, our…    Read More »

Why Do Consumers ‘Like’ Products? Part 2

Why Do Consumers ‘Like’ Products? Part 2

In previous articles here and here, we’ve discussed the benefits of ‘liking’ in social media and how 42% of our respondents in a social media survey (October 2011) reported making a purchase based on the ‘like’ of a friend.  In this survey,…    Read More »

Why Do Consumers ‘Like’ Products?

Why Do Consumers ‘Like’ Products?

‘Likes’ in social media link to product purchases. As discussed in an earlier article here, we surveyed our participant database in October of 2011 to ask about their behavior in regards to social media, and found that 42% of the…    Read More »

Jakob Nielsen, Responsive Web Design, and Compromise

Jakob Nielsen, Responsive Web Design, and Compromise

Arguably nobody on the planet stirs up the design community better and more frequently than Jakob Nielsen.  His recent article, Mobile Site vs. Full Site, has already generated a lot of controversy. Designers and content strategist have leveled numerous criticisms (here and…    Read More »

The Usability Blog

The Usability Blog

As you may have noticed, our site looks different. Over the past two weeks we’ve been overhauling the blog. Not only did we change the look, but we chose a new name, The Usability Blog.  Our purpose is still the…    Read More »

Four Seasons $18m Redesign Is Taking a Lot of Heat

Four Seasons $18m Redesign Is Taking a Lot of Heat

Four Seasons recently launched a massive overhaul of their website(you can read the econsultancy.com piece here).  E-consultancy readers everywhere immediately chipped in their critiques of the effectiveness of the $18m expenditure. Needless to say, there was a lot of cynicism….    Read More »

How to Build a Usability Lab – Part 2

How to Build a Usability Lab – Part 2

This is the second in a series of ongoing blog posts aimed at giving you a blow-by-blow account of our upcoming move to our new offices and the ensuing adventure of building out our new state-of-the-art usability labs. When building…    Read More »

How to Build a Usability Lab – Part 1

How to Build a Usability Lab – Part 1

This is the first in a series of ongoing blog posts aimed at giving you a blow-by-blow account of our upcoming move to our new offices, and the ensuing adventure of building out our new state-of-the-art usability labs. We at…    Read More »

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Brand Trust

Trust Is the New Black (of brand metrics)

Trust Is the New Black (of brand metrics)

How does your brand measure the health of your relationship with your customers? If you answered: “Satisfaction,” then you are not keeping up with the latest in metrics fashion. Trust is the new black of brand metrics, and here’s why….    Read More »

Mobile Testing

Best Practices for Mobile Site Checkout

Best Practices for Mobile Site Checkout

With the constant evolution of smart phones and mobile devices, users are expecting more efficient and intuitive functionality from mobile websites. This is especially true for those mobile sites designed for touch screen devices. According to a 2009 whitepaper from…    Read More »

Usability

Sizing Up the Competition, Getting the Most Out of Comparative Testing

A new year is upon us, and perhaps you’re thinking it’s time to size up the competition and dominate your space. At Usability Sciences, one of the services we offer is the Comparative Test. We use this methodology anytime our…    Read More »

User Experience

What’s the Cost of Keeping Search Results Current and Relevant?

I’ve bought two dozen or more bottles of wine from the New York Times Wine Club over the past few years.  That would not qualify me as a highly valued customer, I’m sure, but it would likely rank me as…    Read More »